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Do you want to rank number one on Google? Well, I hate to say it. It's actually really hard. Ten years ago, it used to be easy, but now it's hard. I'm going to share with you three ways you can rank number one on Google. This isn't one of those articles that promises you number one but helps you get to number one.
I started my first site in high school when I was 15 years old. I created a website for my gaming group and then my own web design/hosting company. It no longer exists. (If you search for it, you're not going to see the web site.) And when I published the web site, I thought, oh, cool. This is it. People are going to come to my website, and I'm going to get traffic and be the next big thing. But you know what? I published the web site, and no one came to it, and from that point, I realized there was something called SEO that I had to do to get traffic. I didn't even know what SEO was at the time.
That is the biggest misconception I get when new companies are starting their own business and launching their first website. I often explain, for example, if you were to publish a page in a magazine, it still has to be sent to people and advertised. It's a never-ending process of getting it exposure. A website is a tool, and there are billions of web sites online you are fighting with for attention.
After I realized I wasn't getting any traffic. I paid a few marketing firms to help me with search engine optimization and some quick traffic boosters from companies like Godaddy at the time, so that way, I can rank number one on Google for terms like web design and web hosting. But you know what? I gave them money, and I got no results. Eventually, as a 15-year-old kid, I lost all the money I earned by creating websites for a few companies. You only can make so much money, as a beginner in the field with mediocre web design skills. So I had to learn SEO on my own. But when I first started, it was as simple as putting the keywords on your web site, and you could rank. I wish it were that easy these days.
Tip number one: focus on content.
Google has this update called Hummingbird. And with Hummingbird, what they decided to do is web sites that have content on every topic won't do as well as web sites that focus on one single niche and are super thorough. For example, let's say you have a web site around losing weight. If you have a website around diets and your article is, let's say, talking about five ways you can lose 20 pounds or five ways you can reset your metabolism.
If you end up breaking down that like "go to the store, buy all veggies and some protein, and you'll end up magically in three months losing weight." You're not going to do that well, but if you write an article that breaks down how to shop for the perfect ingredients to cook healthy meals. What types of foods you should avoid. What foods you could eat, but in moderation, or maybe the healthiest types of meal delivery services for when you don't have time to cook.
I don't know, I haven't been on a diet for a long time, but I do subscribe to meal delivery services. Anyway, if you go in-depth and you break down every little thing that they should do, and then after you break down diets, you talk about breaking down easy fitness activities to do throughout the day. Then you talk about stretching, meditation, and all the other different lifestyle habits that affect your overall weight. Heck, then you can discuss how you could reduce stress. How often should you take a vacation? What are some hobbies that improve happiness and reduce stress? What are some groups you could join? When you should go to bed and get on a sleep schedule.
If you're super thorough and your content is so amazing that people are like, huh, wow, I read this fantastic article, and I don't have any more questions, and I know what to do next. That's how thoroughly you need to be. So poke as many holes as you can in your content and fill them all up. That way, people think this is the site that you should end up reading if you're interested in losing weight/having lifestyle changes and no other site.
The second tip, if you want to rank number one on Google, is for you to optimize your title tag and your meta description.
Have you ever done a Google search and noticed that every time you do it, there is this link at the top? That is called the title tag. And the description below is called a meta description. Now, think of it this way. If you searched for the phrase weight loss and you don't see the word weight loss, in either the title or the description, are you going to click on the result? Well, if you are, there's something wrong, because why would you click on a result that isn't related to what you're looking for?
In addition to that, have you ever searched for a term like weight loss? And have you ever noticed that the word isn't in the title description? That's because Google tracks who's clicking on what listing. They've learned that when a keyword is in the listing, that same keyword that you're searching for, they know your way more likely to click through. So in your title tag and your meta description, make sure you include the keyword. But you can't just include the keyword like weight loss. The easiest thing I would do, and I wish it were this simple. I'd just put weight loss. Weight loss. Weight loss. Weight loss. If I could put it 20 times so people would know that the articles on weight loss, I wish I'd get more clicks, but it's not that simple. You have to include the keyword in your title and your description, but it has to be appealing because if it doesn't flow in a sentence, and It's not easy to read, and it's not appealing or evoking curiosity. No one is going to click through.
The third thing I have for you is to use Google search console.
Did you know that Google gives you a tool that teaches you how to rank number one on Google? I know that sounds ridiculous, but it is true. And it's called Google search console. If you're not already a user of it, sign up because it doesn't cost a dollar. You're missing out if you're not using it. I can't emphasize that enough. So now that you're using Google search console, give it a few days because it takes some time to populate data. You'll see a screen that shows search analytics. And this shows you all the pages on your web site that are getting your traffic.
But the cool thing about Google search console is they also show you which articles are getting impressions. And here's what I mean by impressions. You know, when you search on Google, you don't always click through on a result. If you did, then you'd be clicking through on ten results every time you searched. That would be insane. What Google shows is how many people are seeing your listing and clicking through to the result. Then how many people don't click through to a result. So they show you how many impressions you're getting, the clicks, and the click-through rate.
What you'll find is, in general, you're lucky if you're getting around a 5 percent click the rate and sometimes 10% or 15%. But in most cases, most of your pages are going to be getting less than a 5 percent click-through rate. Now the cool part about Google search console is they show you all the keywords that you're getting impressions for and all the ones you're getting clicks on. Now, remember, the first tip was about content thoroughness, and you want to article that talks about everything under the sun. Now, you can use Google search console to tie it back to the first tip.
Tip #1 and #3 are related in which you want to take all the keywords you're getting impressions for and start adding them to your copy. Now, don't just shove them in and have your content be keyword rich where you know someone reads it, it's a bunch of keywords like weight loss, healthy, dieting, losing weight quick. If someone was reading your article and it sounded just like that, they're going to bounce off your site because that means your content sucks, and it only has too many keywords. It has to flow naturally and be educational.
So you want to take those keywords that you see in Google search console and add them to the article. Now say you have the article "top 10 ways you can lose weight," and it gives you thorough tips on how to lose weight in a few months. The article could start at 1000 words when you first write it, but as you go to google search console and see that people are interested and searching for terms that relate to the article. You can add those keywords by making your content more thorough. Give it about 60 days before you check the results, and you will see your traffic triple to that article. It is that simple.
So now let's recap on the tips
1. Make your content super thorough.
2. Make sure you include the keywords within your title tag and meta description. But also when you're doing your title and description, make sure you're evoking curiosity, and you're creating a fantastic title that everyone wants to read and click through.
3. Use the free tool that Google gives you that will help you rate number one. That's Google search console.
Do these three things, and you can rank number one, not just in the future, but also right now. Now that you've learned these three tips, I challenge you in which I want you to take these tactics and implement them. And then, after you implement them and the next 45 days, I want you to leave a comment with your results. Because if you're not doing well, that means I'm not happy. I know these tactics work, and that's why I am challenging you. Because if you implement them, you're going to see results, and you would be ecstatic, and your life is going to change.
I want to build a community of like-minded people. Where we all take action, and we help each other grow. So I challenge you to take action and implement these three steps. Now, granted, I know you may be busy, and you may not be able to do all this right away, but pick one. It doesn't have to be time-consuming. Pick one of them. Make the change. Maybe you can start with the second tactic because that's the easiest one. Implement it, and you can start seeing results right away. If you don't have time, reach out to me privately, and I'll see if I can help.
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