It takes a lot of strategy for an ad to lead to a conversion. That’s why we take a holistic approach to marketing, helping you understand what makes the biggest impact on your business’s digital advertising. With industry-specific research and tools that give detailed insights into campaign performance, 5th and Melody’s PPC advertising services make it easy to get noticed.
PPC Keyword Research
The text that makes up your PPC ads can make or break your campaign’s response rates. By using our extensive database of industry-specific keywords, we’ll pinpoint your prospects’ interests. Then we’ll build an effective marketing campaign based on data-driven words and phrases that will catch the eye of your prospects, and improve your CTR.
Negative Keywords
While it’s important to know what words will energize your campaign, it’s also essential to be aware of what could be weighing it down. Our team works to weed out keywords that don’t fit with your target prospects, helping you improve your PPC campaign’s relevance — and avoid marketing to the wrong audience.
Split Ad Groups
In order to maximize your business’s PPC efforts, it can be extremely helpful to create segmented ad groups that address specific concerns. We offer smaller ad groups that use targeted text to match with different searches, helping improve your ads’ quality score and CTR, Watch as your ads climb further up your in your prospects’ search results.
Location Targeting
Does your business have a local market that you want to reach? Our PPC services team can help you connect with these prospects by displaying your ads in the targeted search results of users in those locations. We’ll also connect your ads to other related searches within the community your business serves.
Refined Landing Pages
Depending on your ad’s call to action, you’ll need specific landing pages that continue the ad’s messaging in order to maximize your CTR. We’ll craft those pages for you, and help you diversify them to include splash pages, squeeze pages, and sales pages — all of which have different advantages.
Ad Scheduling
We intensify the effectiveness of your PPC advertising by empowering you to schedule your ads only during preferred hours of day or days of the week. We also make it easy for you to adjust your PPC bids depending on the date and time of day that they’re most valuable to your campaign.
Expanded Text Ads
Our PPC software helps you to construct text-based ads that contain eye-catching headlines and descriptions to attract your desired prospects. We help you arrange your ad’s structure to include relevant keywords, value propositions, and a call to action to encourage more click-throughs for your expanded text ads.
Product Listing Ads
Product listing ads (or shopping ads) are an important tool if your business sells products that have a visual presence on your website. We curate eCommerce campaigns that contain product titles, images, and prices to draw in your prospects with engaging details.
Ongoing Analytics Reports
Eliminate time-consuming manual data-tracking by using our in-depth analytics reports. We provide continuous feedback on your campaigns’ CTR, conversion rates, campaign spending, system errors, and more. This gives you a comprehensive understanding of your different campaigns’ performances — and pinpoints opportunities for improvement.
Continuous Monitoring
Other PPC advertising companies might build you a campaign, and then leave you to handle its trajectory. But we know that the demands of digital marketing are ever-evolving, so we continuously refine your campaigns to adapt to their performance over time. With our follow-throughs, your business will get the competitive edge it deserves.
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