SEO Strategy

This family-owned pool company in Monmouth Junction, New Jersey has been servicing residential and commercial swimming pools since 1997. When they first began their campaign with us in April of 2017, they only had 2 keywords ranking well on Google. They signed up for SEO so they could get even more online traction for their services and reach more potential customers.

We are delighted by how quick and easy it was to get started with 5th & Melody. Will be forever grateful for you increasing our rank and revenue.

In their first month of service, we laid a strong foundation for their SEO campaign by conducting a website audit and optimizing their website. We adjusted meta title tags, meta descriptions, H1 tags, and alt image tags, so Google could successfully crawl and index their website.

After that, we worked with our client on dedicating new pages for the different services they provided and created custom layout based on user research. We also constructed custom content for each pages. Rather than generic services pages, we had dedicated pages for repairs, renovations and remodeling, seasonal preparation packages (winterizing), and equipment replacement. By doing so, we were able to gain them more attention on Google.

This strategy was extremely successful and our client has not 14 diverse keywords on page one of google. But our work doesn't stop there! We will continue to maintain their page one ranking while targeting new keywords so we can help them dominate their hometown and surrounding areas.